To everyone in the Product Planning Department,
We asked about the products they particularly focused on and the inside story behind them 💗
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We focused on a silhouette that doesn't accentuate the bones, even for those with a straight body type, and effectively covers the lower abdomen and waist area that many are concerned about.
This skirt was actually a challenging item due to the precise adjustment of the lace and tulle amounts.
Too little tulle made it look cheap, while too much created excessive volume...
After many trials and errors, we finally arrived at the beautiful silhouette it has today ✨
This is the same project as the skirt that was well-received last time, but this time we updated it by re-evaluating the fabric.
Although it has an I-line silhouette, we repeatedly adjusted the exquisite size, silhouette, and roominess so that the line would not be affected even if you put something in the pockets. We pursued a balance that makes you look slim yet beautiful.
In addition, we adopted a fabric that is wrinkle-resistant and looks like denim, but is thick enough to prevent underwear lines from showing through. It took time to find the ideal fabric, but after much trial and error, we finally completed a beautiful denim-like skirt✨
We challenged ourselves to create a different fabric version of the very popular "mermaid skirt."
Even with the same design, the silhouette can change depending on the fabric, so this time we adjusted the pattern to match the fabric. We made detailed adjustments to ensure a beautiful line.
The reason we chose jersey fabric this time was because it's simply comfortable to wear.
Jersey pants can be a bit too casual, so this item was born from the desire to "create a skirt that is comfortable yet cute to wear!"
It's a carefully crafted mermaid skirt that looks elegant despite being comfortable to wear✨
We were particular about every detail, from the stitch design and buttons on the chest to the silhouette.
The top half has a clean design, while the skirt was meticulously designed to have a volume that won't show the flesh around the waist.
Furthermore, this set-up was completed after many revisions to details such as the fabric thickness, which prevents underwear lines from showing through, and the sleeve length, which helps to conceal the upper arms.
Because it's a knit material, it's a perfect outfit for the upcoming season! ✨
What did you think?
Every product is packed with a lot of thought, but this time we've introduced some items that we feel particularly attached to.
We hope you will enjoy spending time with our brand's clothes.
