2023 Cat Charity + One

Alyo Co., Ltd. was founded in September 2017 as a small company that started out in a single room in a rundown apartment in Chitose-Funabashi, Tokyo. The company began with a charity sale in 2019 to donate disaster relief funds to Kimitsu City, and this will be its fourth charity sale, including the current cat charity sale.

Shortly after founding, we rescued a small calico kitten from behind our apartment building and the kitten became part of our family, which led to us starting the cat charity sale.
Starting with Midan the calico cat, we have now welcomed Koshian, a black cat from a cat shelter cafe, into our family. The two now play a key role as testers in the development of our cat hair-proof apparel products. In previous years, we have conducted this activity as a charity for cats. In 2023, we have stepped it up even further by calling it the "Cat Charity Sale + One" to support the efforts of public health centers to rescue dogs and cats, so that we can also save dogs. I have always had a desire in my heart to rescue dogs if possible.

It all started when my family adopted a dog from a shelter when I was a child. My family told me that all the dogs at the shelter knew their fate and would desperately cry out to humans for help. I was shocked as a child.

I thought animals couldn't understand the situation they were in like humans can. The fact that dogs feel the same fear of death as humans made my heart ache. One of the female mixed breeds sat on the edge of the cage as if she had given up and just stared at us. She must have understood everything, but she just quietly stared at the humans outside the cage. We named her Chai, and she lived in our home for 12 years. She was a very docile, gentle dog who was considerate of humans until the very end.

Cat Charity + One will be held in the form of a donation to Lifeboat, an NPO that works to protect dogs and cats at public health centers.
We contacted them as a donation recipient because they regularly publish financial reports and are highly transparent in their activities. Once again, we will donate 100 yen for each item purchased in the charity sale. Our charity projects are set at a high discount rate, without regard for profit, so that customers can easily participate and have fun.
We hope to give back to society in a way that will please our customers. Our charity is a festival.
We hope that more people will feel free to pick up our products and enjoy casually participating in charity work.

Alyo Co., Ltd.
Director and President Marika Ohashi

[Donation Report]