I want to deliver it without making any compromises.
Our new basic line is here.
Lower the quality to keep the price down?
Or keep the quality and raise the price?
The costs of fabrics, auxiliary materials, and labor are all on the rise. Every brand is forced to raise the prices of their products. We are no exception.
If we raise our prices, we can maintain our current specifications. However, by doing so, these clothes would slowly slip out of the hands of those who thought, "I want to wear this."
We did not want to choose either path.
What we didn't change
Wrinkle-resistant
stretch fabric
Machine-washable
at home
Large double pockets
for easy access
Adjustable fit
with a drawstring
Even while keeping prices down, we retained the features that make daily wear comfortable. Being wrinkle-resistant. Being washable at home. Having large pockets. Being adjustable to fit yourself. These four things have not changed this time either.
The range of sizes remains the same as before. We could have made production simpler by reducing the number of options. But we did not want to sacrifice the ability to "choose a size that fits you" just to lower the price.
What we simplified
There is no such thing as a specification that causes problems by existing. In fact, we have been adding features one by one that make wearers think, "I'm glad this is here." However, every addition increases parts, processes, and costs.
The previous basic line
- Pants with front closure (concealed zipper, hook, and button)
- Elastic only at the back. Designed for a sleek, clean front look
- Double pockets with different structures on the left and right. Some products include concealed zippers
- Sized to accommodate those with larger hips
The new basic line
- No front closure, with an elastic waistband all around. Very easy to put on and take off
- Retains the drawstring design for a custom fit
- Double pockets without zippers. The size remains the same
- Simplified specifications and auxiliary materials
We did not lower the grade of the fabric,
nor did we simplify the sewing.
We have refined the specifications and auxiliary materials to their simplest form.
Neither is better or worse
We have made it possible for you to choose clothes made with the same standards, but through different entry points.
A daily partner that has built up features one by one
The most accessible piece for those trying us for the first time
Then, why not make everything this price?
There are people who are helped daily by zippered pockets. There are those for whom front closures are necessary to make getting dressed easier. There are certainly situations where a clean front silhouette is required.
To unilaterally abandon those specifications would be the same as asking those people to "just endure it."
That is why we didn't just reduce;
we increased your options.
Being able to choose exactly what you need is, in our view, true sincerity.
The quality of clothing isn't realized in the moment you put it on.
Not when you first pick it up, nor when you stand before a mirror.
But rather, at the end of the day, when you return home.
Whether or not you can say,
"I'm glad I wore this today."
We believe that is the true essence of making clothes.
That is why we have kept thinking. What kind of garment should you start your day with? A piece that you find yourself naturally reaching for every morning.
To create the perfect piece for your day's beginning.
That is our challenge this time.
